How we built this report
Who's actually pulling members in your area?
Most operators have a guess. This report replaces the guess with what review data and walking-distance geometry actually say.
The places a member could realistically choose between
We pull every gym, studio, and boutique within a walking-distance catchment around your address, then filter to operators that overlap your modality and price tier. The result is the set of places a prospective member could realistically choose between.
Every public review, classified into themes
We read every public review across the full set and classify each one into themes — programming, instructors, scheduling, pricing, atmosphere, results. Themes are weighted by sentiment and recency.
Where you're winning, losing, and being chased
A moat is a theme your members praise more than the set average. A gap is the inverse — a theme competitors are winning on. A threat is a competitor whose review velocity is climbing in the last 90 days.
Three moves anchored to the research
Three moves are surfaced from the largest moat-gap deltas. Each is anchored to a peer-reviewed retention citation so the recommendation isn't pulled from a hat.
This is a snapshot. We refresh on demand and email monthly updates if you ask.